Design Concept

With a shared vision of bridging the East and West, LIULI partners with East West Bank to design an exclusive gift "Joyful tidings abound!" to honor the Year of the Snake 2025.

This design symbolizes the connection between snakes and the cycle of rebirth, with the spirit snake as a divine protector of treasures and a bringer of joy. Its powerful life force represents vitality, protection, and inspiration.

The snake holds a precious pearl, accompanied by a crimson Liuli bead, continuing a tradition that heralds good fortune. The Spirit Snake coils gracefully among lush greenery, its scales shimmering in the light. It raises its head to the sky, revealing a vibrant red bead, symbolizing a promising future and the arrival of prosperity.

Representing spring, the Spirit Snake embodies vitality as plants burst with growth, marking the shedding of the old and the welcoming of the new, with energy and auspicious omens for the year ahead.